Political Marketing

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New Available Pro-Israel Mailing List

Yoav Kaufman 08/08/2019

List name: Americans for Israel a Project of Secure America Now Americans for Israel (AFI), a project of Secure America Now, are donors concerned by the United States’ worsening relationship with Israel. These individuals believe…

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Integrity and Honesty in Fundraising

Yoav Kaufman 04/06/2010

Is your mission and programming what your donors expect it to be? If the answer is no, then it may be time to look in the mirror and see why you’ve had a sudden change of…

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It’s the Little Things

Yoav Kaufman 02/10/2009

Today is election day in Israel. You may not have know that. It’s not making major news around the world. Kudos to Google, a company that never misses an opportunity to promote its products.…

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The Truth…Still Out There

Yoav Kaufman 02/03/2009

We continue to be amazed at what is really happening on the ground over here (see Yediot Acharonot below) and what gets reported outside of Israel. The NYT at least gets the basics of…

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The Truth…It’s Out There

Yoav Kaufman 01/27/2009

Five versions of the truth. Same incident, same day, same time. Five headlines, five different realities. Does this apply to direct marketing? Yes! Think about your outer envelope or subject line carefully. Are you…

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Jewish Organizations We Love

Yoav Kaufman 01/21/2009

A tip of our collective hat to JINSA: the Jewish Institute for National Security Affairs for their timely analysis of both the inauguration and the situation in the Middle East. Always one step ahead, JINSA is one…

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Wishing Obama well.

Yoav Kaufman 01/20/2009

Now please President Obama, help patch up the U.S. economy… fast! “I know, regardless of where you sit on the political spectrum, or in which country you’re reading this, you join us in wishing…

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