What’s So New About “All New”?
David from the 37 Signals, Signal Vs Noise blog, makes a great point about overmarketing a product based on a factor that is often greatly irrelevant, and that is how “new” the product is.…
Read moreDo You Have Permission?
Marketing Guru Seth Godin’s seminal book, “Permission Marketing” has hit the ripe old age of 10. For a retrospective review of this classic, take a look at Ken Magil’s incisive article in Direct! If…
Read moreWebsite Checklist for Nonprofits
Nu? How’s your website?  It’s one of your most powerful marketing tools out there. How effectively is it working for YOU? Nonprofit Marketing Guide has a great 10-point checklist for evaluating your own website.…
Read moreGood Graphic Design
I recently received a promotional email for a new mailing list. It arrived headlined with the  image you see above. What feeling do you get when you look at it? Somebody jumping off of…
Read moreSay Thank You To The Nice People
Didn’t thank your donors? Shame on you! Fundraising Success brings you 10 tips, so when you do thank them you’ll do it the right way. Here’s a summary. Â * Open with an engaging lead.…
Read moreFund-raise Like it Was 2007
How can you and your non-profit experience some of the best fund raising results in recent memory? – Have an urgent message. Â If you are competing against another group who saves lives in times…
Read moreReligion and Marketing
Was John Wesley a marketing guru? I never met the guy, so I have no clue. But I CAN tell you that his followers seem to be doing a pretty good job. Â Here’s an…
Read moreJewish GDP
I always knew it was worth it to peruse the Jewish Week that sits on the kitchen table. After all, it travelled all the way across the Atlantic to get there. The least I could…
Read more“Thereu2019s More Than One Channel on TV, Too, Right?”
“No matter what you’ve heard, direct mail and online are not mortal enemies. Street fights haven’t broken out about whether a non-machinable flat can trounce a green “donate now†button – yet. Actually, direct mail and…
Read moreKnow Thyself (Israel Independence Day)
We didn’t get the newspaper today. It wasn’t a mistake – today is Yom HaAtzmaut, Israel’s 61st birthday. So as I ate my Honey Nut Cheerios this morning, I had to read yesterday’s edition of…
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