A Fundraising Email that Works
I get a lot of emails asking me to donate money. Most of them are for decent causes. But to be honest, I rarely have the patience to read through the whole letter. Who…
Read moreVideo – Shift in Marketing Reality
Scholz & Friends: “Dramatic shift in marketing reality” – aka “A short history of marketing” … from Michael Reissinger on Vimeo.
Read moreShould we stop mailing or limit mailings in these tough times?
A couple of days ago I posted my first question on LinkedIn. Â Here’s the question as well as some of the answers that I received…. Question: “It may be easier for non-profits to stop…
Read moreThinking outside the box (and inside the envelope)
What’s a good way to get your target audience’s attention? How about tossing a rock at them? A little strange perhaps, but maybe it’s not such a bad idea. Famed copywriter Ivan Levison used…
Read moreShould Jews Give Money to Jewish Organizations that Support Non-Jewish Causes
It’s an interesting question. Read this facinating article about the Hebrew Immigrant Aid Society, better know as HIAS that recently appeared inThe New York Jewish Week. Over the years, HIAS’s mission has changed. Should…
Read morePostal Rates to Rise (Yet Again)
Standard Mail and standard nonprofit rates will increase an average of 3.8% in May, in keeping with legal limits established under the Postal Accountability and Enhancement Act. Standard Mail was previously knows as Third…
Read moreGoing to the Dogs!!!
The 2008 Slate 60 which lists the 60 largest American charitable contributionsof the year is out. There are a number of Jewish donors on the list including Sheldon Adelson, Michael Bloomberg, to name a…
Read moreThe Truth…Still Out There
We continue to be amazed at what is really happening on the ground over here (see Yediot Acharonot below) and what gets reported outside of Israel. The NYT at least gets the basics of…
Read moreThe Truth…It’s Out There
Five versions of the truth. Same incident, same day, same time. Five headlines, five different realities. Does this apply to direct marketing? Yes! Think about your outer envelope or subject line carefully. Are you…
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