Fundrasing “Quote”
“There’s a gold rush mentality in some nonprofit quarters about social media. Get moving! Get involved! We are obligated to invest! The real cry should be something more like, There’s a trace amount of…
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“For prospecting, e-mail is not a substitute for a well conceived direct mail program. E-mail open rates are declining. If truth be told, direct mail may actually cost less than e-mail, and generate a…
Read more“Wealthy People Increasingly Give Online, Study Finds”
“Affluent people are increasingly likely to use the Internet to make their charitable donations, according to results released today of a study of nearly 3,500 donors. But charities are turning off some of their…
Read moreFundraising “Quote”
“This is not a time to cut back, because if you cut back on building the visibility about the issues that you deal with and about your organization … you’re not putting a face…
Read moreInvite A Chicken to The Seder
That was the subject line of the email blast we recently received from Yad Eliezer. It did catch my attention. And I want to be on record as saying that I love Yad Eliezer…
Read moreStanding Out In A Crowd
The 46th International Conference on Fundraising was held last week in New Orleans. Here’s what they reported: Less than half of charities raised more money in 2008 than in 2007. Even more significantly, fundraising gains…
Read moreAuthenticity
Passover is quickly approaching.  And with it, the Jewish Direct Mail Season. You know what that means: Fundraising letters coming soon to a mailbox near you! But we’re often so busy making sure our direct…
Read moreFundraising “Quote”
“Given the developments of 2008, it’s clear that nonprofits will, increasingly, leverage the power of relationships (through social media, e-mail, in-person requests, text messaging and more) to spark action around issues using new technologies.…
Read moreA Fundraising Email that Works
I get a lot of emails asking me to donate money. Most of them are for decent causes. But to be honest, I rarely have the patience to read through the whole letter. Who…
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