Your Organization’s Spokesperson
Who represents your organization to the public? You can hire a spokesperson. I hear that Tiger Woods has more free time lately. Or you can invent a persona: Betty Crocker and The Man in…
Read moreStart a Blog for Your Jewish Nonprofit
Starting a blog for your nonprofit?  Good idea! Blogging can be an inexpensive, interactive and expressive way to raise awareness for your cause. You don’t want to wind up spinning your wheels. So before…
Read moreDirect Mail “Quotes”
Denny Hatch has been in the marketing industry 50+ years and I tend to think that he’s one of the foremost experts in the field of direct mail marketing. These are a few of…
Read moreEmail Marketing Tip of the Day
“Put a date in the subject line. Having a date or specific time period in the subject line generates increases in open rates of 39 percent, Schwedelson said. “By adding a sense of urgency,…
Read moreBGU Looks At Israel’s Nonprofit Sector
Remember the good old days of fundraising? That’s right, I’m talking about 2007. The following report summary on Israeli non-profit fundraising in 2008 was put together by our neighbors down the road at Ben…
Read moreThe Thanksgiving Blog
Before Here’s a question that you have probably never asked yourself: Is turkey Kosher? Which is actually a legitimate question in Halacha (Jewish Law) because there is no ancient tradition of eating turkey. It’s…
Read moreBeing of Service
What email message do I write most often? I receive so many emails and spend much of my time in the office writing to clients and vendors. Much of our business involves problem solving.…
Read moreCutting Donor Acquisition? Read This First.
When times are tough, budgets get cut. But, while cutting acquisition may look sensible now, the pain will come in two to three years. Why? Because that’s when acquisition-acquired donors move from break-even to…
Read moreAnother Take on Efficiency
Maybe it’s time to take another look at efficiency as a measure of worth, especially in the non-profit sector. There are other factors involved, and they need to be considered when making a donation.…
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