Fundraising Strategy

Category

Say Thank You To The Nice People

yoav@negevdirect.com 05/12/2009

Didn’t thank your donors? Shame on you! Fundraising Success brings you 10 tips, so when you do thank them you’ll do it the right way. Here’s a summary.  * Open with an engaging lead.…

Read more

Fund-raise Like it Was 2007

yoav@negevdirect.com 05/12/2009

How can you and your non-profit experience some of the best fund raising results in recent memory? – Have an urgent message.  If you are competing against another group who saves lives in times…

Read more

Religion and Marketing

yoav@negevdirect.com 05/11/2009

Was John Wesley a marketing guru? I never met the guy, so I have no clue. But I CAN tell you that his followers seem to be doing a pretty good job.  Here’s an…

Read more

Jewish GDP

yoav@negevdirect.com 05/10/2009

I always knew it was worth it to peruse the Jewish Week that sits on the kitchen table. After all, it travelled all the way across the Atlantic to get there. The least I could…

Read more

“Thereu2019s More Than One Channel on TV, Too, Right?”

yoav@negevdirect.com 05/05/2009

“No matter what you’ve heard, direct mail and online are not mortal enemies. Street fights haven’t broken out about whether a non-machinable flat can trounce a green “donate now†button – yet. Actually, direct mail and…

Read more

Fundrasing “Quote”

yoav@negevdirect.com 04/30/2009

“There’s a gold rush mentality in some nonprofit quarters about social media. Get moving! Get involved! We are obligated to invest! The real cry should be something more like, There’s a trace amount of…

Read more

Summer Postage Sale?

yoav@negevdirect.com 04/23/2009

Thanks to Direct! for this breaking story… The U.S. Postal Service has offered more details on its proposed summer postage rollback — including who is eligible and how discounts will be calculated — according to…

Read more

A Challenge To Jewish Organizations

yoav@negevdirect.com 04/12/2009

The following is a post from a recent “Let My People Know” blog. We find it especially relevant during the Pesach Holiday. It’s something for every Jewish organization to consider seriously. David “We who…

Read more

Invite A Chicken to The Seder

yoav@negevdirect.com 04/06/2009

That was the subject line of the email blast we recently received from Yad Eliezer. It did catch my attention. And I want to be on record as saying that I love Yad Eliezer…

Read more

Standing Out In A Crowd

yoav@negevdirect.com 04/02/2009

The 46th International Conference on Fundraising was held last week in New Orleans. Here’s what they reported: Less than half of charities raised more money in 2008 than in 2007. Even more significantly, fundraising gains…

Read more