Fundraising Strategy

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The Power of the Cirlce

yoav@negevdirect.com 08/26/2009

by Tamar Snyder Staff Writer: Jewish Week of New York The Power Of The Circle: the Next Phase in Jewish Philanthropy Rochelle Kleter never pictured herself as a philanthropist. The first-generation American, born to…

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Cutting Donor Acquisition? Read This First.

yoav@negevdirect.com 08/26/2009

When times are tough, budgets get cut. But, while cutting acquisition may look sensible now, the pain will come in two to three years. Why? Because that’s when acquisition-acquired donors move from break-even to…

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Treat Everyone Like a Goldfish

yoav@negevdirect.com 08/18/2009

Gary V. the internet marketing guru and host of Wine Library TV on why you should treat your donors and customers like goldfish. Sounds fishy? Watch and learn from this 3 minute video to…

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Shattering The Myths of Nonprofit Management

yoav@negevdirect.com 07/28/2009

These 6 factors don’t necessarily hurt a non-profit, but suprizingly they are not the most critical factors to running a successful non-profit. Top 6 Myths that nonprofits need to do or have to have…

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Secular vs. Religious

yoav@negevdirect.com 06/10/2009

Thanks to the New York Times for the above graphic. Clear, concise and to-the-point. Charitable contributions drop drastically in 2008 while donations to religious organizations defy the trend and actually rise. What’s the message…

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Be Unique

yoav@negevdirect.com 06/09/2009

Tough times call for drastic measures. It seems to me like a lot of Jewish non-profits are tackling the same issues in the same ways. How far are you willing to go to stand…

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Giving Donors Choices

yoav@negevdirect.com 06/08/2009

It’s a good idea, but only if it’s done correctly. You absolutely don’t want to give someone so many choices that they get confused and lose interest, but a website that does a good…

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Good Graphic Design

yoav@negevdirect.com 05/13/2009

I recently received a promotional email for a new mailing list. It arrived headlined with the  image you see above. What feeling do you get when you look at it? Somebody jumping off of…

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