Authenticity
Passover is quickly approaching.  And with it, the Jewish Direct Mail Season. You know what that means: Fundraising letters coming soon to a mailbox near you! But we’re often so busy making sure our direct…
Read moreJoin Our Networks
I just put the finishing touches on a “join our networks” button for the NegevDirect.com website and also for this blog (with much needed help from our trusty web designer… thanks Jamie)! With just a few…
Read moreFundraising “Quote”
“Given the developments of 2008, it’s clear that nonprofits will, increasingly, leverage the power of relationships (through social media, e-mail, in-person requests, text messaging and more) to spark action around issues using new technologies.…
Read moreA Fundraising Email that Works
I get a lot of emails asking me to donate money. Most of them are for decent causes. But to be honest, I rarely have the patience to read through the whole letter. Who…
Read moreShould Jews Give Money to Jewish Organizations that Support Non-Jewish Causes
It’s an interesting question. Read this facinating article about the Hebrew Immigrant Aid Society, better know as HIAS that recently appeared inThe New York Jewish Week. Over the years, HIAS’s mission has changed. Should…
Read moreMalePerm.com – A New Twist in Fundraising!
Forget shaving your hair to raise money! Â Here’s the latest “hair raising” trend in fundraising… Excerpts From the NYTimes.com Monday, Feb. 16th, 2009. “Friends helping friends one curl at a time” “Some people may…
Read moreThe Truth…It’s Out There
Five versions of the truth. Same incident, same day, same time. Five headlines, five different realities. Does this apply to direct marketing? Yes! Think about your outer envelope or subject line carefully. Are you…
Read more“Be Not Afraid”
“Be not afraid.” Jeff Brooks, – Donor Power Blog, 01.05.2008 “Or at least act like you’re not afraid. These are tough times. We face hard choices and painful situations. But if you let fear…
Read moreWhy Your organization Needs a Broad Donor Base – Take 2
And now…Taglit-Birthright Israel. One of our favorite organizations. Thanks to Haaretz for this story. Birthright Israel, the popular initiative offering young Jews free trips to Israel, may be unable to pay for thousands of such…
Read more