By: Sari Tamilio
Aug. 28th, 2009
“While the marketing world is “all atwitter” over social media, email marketing remains the workhorse of online marketing â€” highly engaging, highly profitable and growing, even in these challenging times.
As direct mail costs increase, marketers are shifting their budgets and expectations to the email channel. Executing email marketing well, however, isn’t always a straightforward process. The rules of the email marketing game are complex, sometimes bewildering, and often subject to sudden and unanticipated changes, especially on the part of internet service providers (ISPs).
Seasoned email marketers, however, know that setting up a process of continuous review and measurement against industry benchmarks and their own previous performances helps keep their programs on track to generate optimal results.”