Fundraising Strategy


Integrity and Honesty in Fundraising

Yoav Kaufman 04/06/2010

Is your mission and programming what your donors expect it to be? If the answer is no, then it may be time to look in the mirror and see why you’ve had a sudden change of…

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Giving in Tough Economic Times “Quote”

Yoav Kaufman 03/10/2010

During such difficult economic times… “It is important to look at philanthropy as an investment like any other. When times are tough, people are more selective about where they invest and want a better…

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Don’t Ever Forget the Basics

Yoav Kaufman 03/02/2010

Just saw this really funny video via Jeff Brooks Future Fundraising Now Blog. Jeff points out in his “Turns out disasters aren’t especially funny” post that a well known celeb picking up your cause…

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Start a Blog for Your Jewish Nonprofit

Yoav Kaufman 03/02/2010

Starting a blog for your nonprofit?  Good idea! Blogging can be an inexpensive, interactive and expressive way to raise awareness for your cause. You don’t want to wind up spinning your wheels. So before…

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Who’s The Target Audience?

Yoav Kaufman 02/25/2010

Who should non-profits be targeting first for donations and membership offers? “Nonprofits should (first) be targeting people who have benefited from their services,†says Sargeant, whose latest book on the subject, “Fundraising: Principles and…

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Direct Mail “Quotes”

Yoav Kaufman 02/09/2010

Denny Hatch has been in the marketing industry 50+ years and I tend to think that he’s one of the foremost experts in the field of direct mail marketing. These are a few of…

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“First Federation Joins JGooders Donor Network”

Yoav Kaufman 01/28/2010

Source: “The Jewish Federation of Greater Washington became the first U.S. federation to sign on with the JGooders online platform to reach new donors. The Washington-area federation will use the JGooders platform to…

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“PR 101 for charities”

Yoav Kaufman 01/25/2010

Editorial from the 01.25.2010 “A few days ago, for the first time ever, the Ministry of Welfare and Social Services made public the amount of shekels it contributes to Israel’s third sector. While…

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Snail Mail – Not Dead Yet

Yoav Kaufman 01/21/2010

At least according to a recent article in the Wall Street Journal. They call it Snail Mail in the article, a term that I have come to loathe, but am willing to overlook when…

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