Fundraising Strategy

Category

Integrity and Honesty in Fundraising

yoav@negevdirect.com 04/06/2010

Is your mission and programming what your donors expect it to be? If the answer is no, then it may be time to look in the mirror and see why you’ve had a sudden change of…

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Giving in Tough Economic Times “Quote”

yoav@negevdirect.com 03/10/2010

During such difficult economic times… “It is important to look at philanthropy as an investment like any other. When times are tough, people are more selective about where they invest and want a better…

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Don’t Ever Forget the Basics

yoav@negevdirect.com 03/02/2010

Just saw this really funny video via Jeff Brooks Future Fundraising Now Blog. Jeff points out in his “Turns out disasters aren’t especially funny” post that a well known celeb picking up your cause…

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Start a Blog for Your Jewish Nonprofit

yoav@negevdirect.com 03/02/2010

Starting a blog for your nonprofit?  Good idea! Blogging can be an inexpensive, interactive and expressive way to raise awareness for your cause. You don’t want to wind up spinning your wheels. So before…

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Who’s The Target Audience?

yoav@negevdirect.com 02/25/2010

Who should non-profits be targeting first for donations and membership offers? “Nonprofits should (first) be targeting people who have benefited from their services,†says Sargeant, whose latest book on the subject, “Fundraising: Principles and…

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Direct Mail “Quotes”

yoav@negevdirect.com 02/09/2010

Denny Hatch has been in the marketing industry 50+ years and I tend to think that he’s one of the foremost experts in the field of direct mail marketing. These are a few of…

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“First Federation Joins JGooders Donor Network”

yoav@negevdirect.com 01/28/2010

Source: jta.org “The Jewish Federation of Greater Washington became the first U.S. federation to sign on with the JGooders online platform to reach new donors. The Washington-area federation will use the JGooders platform to…

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“PR 101 for charities”

yoav@negevdirect.com 01/25/2010

Editorial from the JPost.com 01.25.2010 “A few days ago, for the first time ever, the Ministry of Welfare and Social Services made public the amount of shekels it contributes to Israel’s third sector. While…

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333 Posts Later – The JDB is Two Years Old

yoav@negevdirect.com 01/22/2010

January 22nd, 2008 – Our very first post. January 22nd, 2010 – Our 333rd post. Happy two year birthday to the JDB Blog! We are going on three now and that makes us pretty…

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Snail Mail – Not Dead Yet

yoav@negevdirect.com 01/21/2010

At least according to a recent article in the Wall Street Journal. They call it Snail Mail in the article, a term that I have come to loathe, but am willing to overlook when…

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