Good Graphic Design
I recently received a promotional email for a new mailing list. It arrived headlined with the  image you see above. What feeling do you get when you look at it? Somebody jumping off of…
Read moreSay Thank You To The Nice People
Didn’t thank your donors? Shame on you! Fundraising Success brings you 10 tips, so when you do thank them you’ll do it the right way. Here’s a summary. Â * Open with an engaging lead.…
Read moreFund-raise Like it Was 2007
How can you and your non-profit experience some of the best fund raising results in recent memory? – Have an urgent message. Â If you are competing against another group who saves lives in times…
Read moreReligion and Marketing
Was John Wesley a marketing guru? I never met the guy, so I have no clue. But I CAN tell you that his followers seem to be doing a pretty good job. Â Here’s an…
Read moreJewish GDP
I always knew it was worth it to peruse the Jewish Week that sits on the kitchen table. After all, it travelled all the way across the Atlantic to get there. The least I could…
Read more“Thereu2019s More Than One Channel on TV, Too, Right?”
“No matter what you’ve heard, direct mail and online are not mortal enemies. Street fights haven’t broken out about whether a non-machinable flat can trounce a green “donate now†button – yet. Actually, direct mail and…
Read moreFundrasing “Quote”
“There’s a gold rush mentality in some nonprofit quarters about social media. Get moving! Get involved! We are obligated to invest! The real cry should be something more like, There’s a trace amount of…
Read moreSummer Postage Sale?
Thanks to Direct! for this breaking story… The U.S. Postal Service has offered more details on its proposed summer postage rollback — including who is eligible and how discounts will be calculated — according to…
Read moreA Challenge To Jewish Organizations
The following is a post from a recent “Let My People Know” blog. We find it especially relevant during the Pesach Holiday. It’s something for every Jewish organization to consider seriously. David “We who…
Read moreInvite A Chicken to The Seder
That was the subject line of the email blast we recently received from Yad Eliezer. It did catch my attention. And I want to be on record as saying that I love Yad Eliezer…
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