Don’t Cut Your Donor Aquisition Budget. It Isn’t The Smart Thing To Do.
As you may know already, I’m a big fan of Jeff Brooks and his Donor Power Blog. Many thanks Jeff for his link to my post, “Fundraise Like it Was 2007!” I’m glad to…
Read moreSeriously, Is Anyone Raising Money Online?
“…it’s less about what’s raised online, but the ROI is more driven by how online marketing can enhance an existing direct response, events and major gift program through coordination and integration.” Vinay Bhagat Chairman,…
Read moreUsing Storytelling to Engage and Motivate
Fundraising Success Magazine has a great piece on the role of storytelling in marketing: Storytelling — “social-networking tool 1.0” — is the single most powerful communications tool organizations possess, says Andy Goodman, co-founder and…
Read moreGiving Donors Choices
It’s a good idea, but only if it’s done correctly. You absolutely don’t want to give someone so many choices that they get confused and lose interest, but a website that does a good…
Read moreWhat Does Your Charity Rating Say About You?
I really liked the use of these two images by AJWS on their website. These images say two very important things donors really want to know before they donate: 1. Most of my donation…
Read moreRE: Why Email Subject Lines Are Important
I used to just ignore the subject line when I wrote emails. Figured nobody reads them anyways, so why bother? But then I started noticing my own email reading behavior. And I discovered that…
Read moreSay Thank You To The Nice People
Didn’t thank your donors? Shame on you! Fundraising Success brings you 10 tips, so when you do thank them you’ll do it the right way. Here’s a summary. Â * Open with an engaging lead.…
Read moreFund-raise Like it Was 2007
How can you and your non-profit experience some of the best fund raising results in recent memory? – Have an urgent message. Â If you are competing against another group who saves lives in times…
Read more“Thereu2019s More Than One Channel on TV, Too, Right?”
“No matter what you’ve heard, direct mail and online are not mortal enemies. Street fights haven’t broken out about whether a non-machinable flat can trounce a green “donate now†button – yet. Actually, direct mail and…
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