Bad Marketing
We’ve all seen it. But every once in a while a particularly egregious example crosses our desk. So let’s learn a lesson from someone else’s mistake. Let’s say that you are about to launch…
Read moreIntegrity and Honesty in Fundraising
Is your mission and programming what your donors expect it to be? If the answer is no, then it may be time to look in the mirror and see why you’ve had a sudden change of…
Read moreNegev Manages Baltimore Jewish Times
Negev Direct Marketing is now the exclusive list manager for theBaltimore Jewish Times. Thanks to the publisher, Alter Communications, Inc. for choosing NDM. Baltimore Jewish Times • Published weekly • Paid circulation base •…
Read moreThe Passover Blog
Is Coca Cola Kosher? Is it Kosher for Passover? The answer to both questions is yes, thanks to the late Rabbi Tobias Geffen. Born in Kovno Lithuania, he ended up in Atlanta by way…
Read moreYour Organization’s Spokesperson
Who represents your organization to the public? You can hire a spokesperson. I hear that Tiger Woods has more free time lately. Or you can invent a persona: Betty Crocker and The Man in…
Read moreGiving in Tough Economic Times “Quote”
During such difficult economic times… “It is important to look at philanthropy as an investment like any other. When times are tough, people are more selective about where they invest and want a better…
Read moreStart a Blog for Your Jewish Nonprofit
Starting a blog for your nonprofit?  Good idea! Blogging can be an inexpensive, interactive and expressive way to raise awareness for your cause. You don’t want to wind up spinning your wheels. So before…
Read moreReasons to be Cautious Yet Optimistic
More and more of the news I’m reading about the economy is positive for the first time in a while. Non-profits are slowly but surely beginning to hire staff again. We are also seeing…
Read moreWho’s The Target Audience?
Who should non-profits be targeting first for donations and membership offers? “Nonprofits should (first) be targeting people who have benefited from their services,†says Sargeant, whose latest book on the subject, “Fundraising: Principles and…
Read moreThat’s It?
“The average consumer receives 24.7 pieces of mail per week. That’s the fourth straight year that shows a drop in volume, a 5.7 percent drop compared to the heydays of 2005 and 2006 (which…
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