“Need to Know” for Jewish non-profits


Thoughts About Size

web3D_offcesups 03/05/2008

Ever thought that your company or non-profit is just not big enough to be successful in today’s competitive market? Think again. Jason on Signal Vs. Noise found this great quote… If you think you…

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“Small” Donors

web3D_offcesups 02/25/2008

Clinton built a top-down fund-raising operation that relied on a core group of donors to write checks early on for the maximum amount, $4,600 for the primary and the general election, which left few…

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Creating Authentic Connections

web3D_offcesups 02/19/2008

Imagine directly connecting your donors to those who actually benefit from their donations! Kiva.org CEO Matt Flannery has done Just That. Kiva the first Web site to let anyone with a PayPal account donate,…

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Surround Your Market

web3D_offcesups 02/12/2008

Do you surround your market? That is: are you reaching out in every possible way to your donors or buyers? Marketing Guru Denny Hatch has written great piece on the marketing efforts of the…

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Fundraising for the Long Term

web3D_offcesups 02/05/2008

Chess is a great fundraising analogy. Are you only looking one move ahead or do you have the skills to see two, three or even four moves into the game? Usualy the player that…

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Is Direct Mail Dead?

web3D_offcesups 02/04/2008

Not yet. That’s the short answer, but not the entire answer. Marketing Guru and all-around innovative thinker, Seth Godin (see Seth’s Blog at https://sethgodin.typepad.com/ ) thinks direct mail is dying. With all due respect…

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Finding the Best Jewish Lists

web3D_offcesups 01/28/2008

1. Take a look at all the Jewish lists on the market at Negev Direct and search by category. If your organization is a social service organization try checking out all of the social…

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Complex Solutions to Simple Problems

web3D_offcesups 01/24/2008

How do you open a can? Do you use a can opener or do you convene a family meeting to discuss the issue? I’m guessing you just reach for the can opener because it…

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