“Need to Know” for Jewish non-profits


Style Over Substance

yoav@negevdirect.com 03/31/2008

I recently received what is possibly the worst email blast ever. It was from an organization calling itself the Leadership Yeshiva Academy. What you see is a headline: “A Unique Yeshiva in ISRAEL, Be…

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Get Personal

yoav@negevdirect.com 03/24/2008

In a recent blog post entitled “Secret shortcut: personal vs. impersonal” Seth Godin says: “Form letters don’t work. Autographs do. Surly cashiers fail. Smiles from real people succeed. Humans like humans. They hate organizations.…

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Why We Give

yoav@negevdirect.com 03/10/2008

It seems simple, so simple in fact that it may get overlooked. According to Dr. Lenkowsky, Director of Graduate Programs at The Center on Philanthropy at Indiana University, the most importnat reason why we…

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Thoughts About Size

yoav@negevdirect.com 03/05/2008

Ever thought that your company or non-profit is just not big enough to be successful in today’s competitive market? Think again. Jason on Signal Vs. Noise found this great quote… If you think you…

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“Small” Donors

yoav@negevdirect.com 02/25/2008

Clinton built a top-down fund-raising operation that relied on a core group of donors to write checks early on for the maximum amount, $4,600 for the primary and the general election, which left few…

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Creating Authentic Connections

yoav@negevdirect.com 02/19/2008

Imagine directly connecting your donors to those who actually benefit from their donations! Kiva.org CEO Matt Flannery has done Just That. Kiva the first Web site to let anyone with a PayPal account donate,…

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Surround Your Market

yoav@negevdirect.com 02/12/2008

Do you surround your market? That is: are you reaching out in every possible way to your donors or buyers? Marketing Guru Denny Hatch has written great piece on the marketing efforts of the…

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Fundraising for the Long Term

yoav@negevdirect.com 02/05/2008

Chess is a great fundraising analogy. Are you only looking one move ahead or do you have the skills to see two, three or even four moves into the game? Usualy the player that…

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Is Direct Mail Dead?

yoav@negevdirect.com 02/04/2008

Not yet. That’s the short answer, but not the entire answer. Marketing Guru and all-around innovative thinker, Seth Godin (see Seth’s Blog at https://sethgodin.typepad.com/ ) thinks direct mail is dying. With all due respect…

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Finding the Best Jewish Lists

yoav@negevdirect.com 01/28/2008

1. Take a look at all the Jewish lists on the market at Negev Direct and search by category. If your organization is a social service organization try checking out all of the social…

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