Thoughts About Size
Ever thought that your company or non-profit is just not big enough to be successful in today’s competitive market? Think again. Jason on Signal Vs. Noise found this great quote… If you think you…
Read more“Small” Donors
Clinton built a top-down fund-raising operation that relied on a core group of donors to write checks early on for the maximum amount, $4,600 for the primary and the general election, which left few…
Read moreCreating Authentic Connections
Imagine directly connecting your donors to those who actually benefit from their donations! Kiva.org CEO Matt Flannery has done Just That. Kiva the first Web site to let anyone with a PayPal account donate,…
Read moreSurround Your Market
Do you surround your market? That is: are you reaching out in every possible way to your donors or buyers? Marketing Guru Denny Hatch has written great piece on the marketing efforts of the…
Read moreFundraising for the Long Term
Chess is a great fundraising analogy. Are you only looking one move ahead or do you have the skills to see two, three or even four moves into the game? Usualy the player that…
Read moreIs Direct Mail Dead?
Not yet. That’s the short answer, but not the entire answer. Marketing Guru and all-around innovative thinker, Seth Godin (see Seth’s Blog at https://sethgodin.typepad.com/ ) thinks direct mail is dying. With all due respect…
Read moreFinding the Best Jewish Lists
1. Take a look at all the Jewish lists on the market at Negev Direct and search by category. If your organization is a social service organization try checking out all of the social…
Read moreComplex Solutions to Simple Problems
How do you open a can? Do you use a can opener or do you convene a family meeting to discuss the issue? I’m guessing you just reach for the can opener because it…
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