“Need to Know” for Jewish non-profits


Fundraising for the Long Term

Yoav Kaufman 02/05/2008

Chess is a great fundraising analogy. Are you only looking one move ahead or do you have the skills to see two, three or even four moves into the game? Usualy the player that…

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Is Direct Mail Dead?

david 02/04/2008

Not yet. That’s the short answer, but not the entire answer. Marketing Guru and all-around innovative thinker, Seth Godin (see Seth’s Blog at https://sethgodin.typepad.com/ ) thinks direct mail is dying. With all due respect…

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Finding the Best Jewish Lists

Yoav Kaufman 01/28/2008

1. Take a look at all the Jewish lists on the market at Negev Direct and search by category. If your organization is a social service organization try checking out all of the social…

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Complex Solutions to Simple Problems

david 01/24/2008

How do you open a can? Do you use a can opener or do you convene a family meeting to discuss the issue? I’m guessing you just reach for the can opener because it…

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