Know your Brand
How is BBYO different from B’nai B’rith. How is B’nai Brith different from Hillel? If you work for any Jewish non-profit you need to know what sets your brand apart from the pack. “What’s…
Read moreCoping With a Down Economy
Does Wall Street have you cringing at the latest mega company closing and government bailout plans? Worried that your non-profit will suffer as a result of the down economy? Are you a planner that…
Read moreBack To Basics – The Merge/Purge Process
Data processing and specifically the merge/purge process remains a mystery even to many long-time direct marketers. Here’s the skinny: You need this service and it is the most cost-effective part of the direct mail…
Read moreCopywiritng for Direct Mail Letters
The direct mail letter is geared to a highly specific audience and serves a very specific task. In a direct mail letter you need to tell a story about your organization and let the…
Read moreDoing Something More Difficult Than Writing A Check
Today we are privileged to present a guest post by Rabbi Adin Steinsaltz, courtesy of Let My People Know: a blog by author and editor Arthur Kurzweil. Sometimes people in our business think it’s…
Read moreCan They Hear You?
Can your donors hear you? If not you might not be speaking their language. Does your audience respond best to direct mail, do they like email newsletters, do they prefer to donate on facebook,…
Read moreCoca Cola and Synagogue Marketing
“The Jewish marketing discipline differs vastly from marketing Coca Cola, Apple Computers or The Matrix. It also differs in many ways from the marketing of other non-profit causes – because it’s about Jewish life.”…
Read moreSocial Networking for Non-Profits
“It has to be said … that age plays a huge role in successful social networking. Trust the younger people in your organization, and give them the green light to move forward. They are…
Read moreAssimilation and Intermarriage. Threats to Jewish Philanthropy?
The JPost.com just published an article about Jewish assimilation and intermarriage and their possible effects on Donations to Jewish causes. Are these two factors a cause for concern? Yes, of course. Will they play…
Read moreIs Direct Mail Dead? – Part II
It seems to be the “in” thing these days say that direct mail is dying, technology is taking over and no one will ever want or need to open their mail box to get…
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