“Need to Know” for Jewish non-profits


Coping With a Down Economy

yoav@negevdirect.com 09/18/2008

Does Wall Street have you cringing at the latest mega company closing and government bailout plans? Worried that your non-profit will suffer as a result of the down economy? Are you a planner that…

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Back To Basics – The Merge/Purge Process

yoav@negevdirect.com 09/17/2008

Data processing and specifically the merge/purge process remains a mystery even to many long-time direct marketers. Here’s the skinny: You need this service and it is the most cost-effective part of the direct mail…

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Copywiritng for Direct Mail Letters

yoav@negevdirect.com 08/12/2008

The direct mail letter is geared to a highly specific audience and serves a very specific task. In a direct mail letter you need to tell a story about your organization and let the…

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Can They Hear You?

yoav@negevdirect.com 07/23/2008

Can your donors hear you? If not you might not be speaking their language. Does your audience respond best to direct mail, do they like email newsletters, do they prefer to donate on facebook,…

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Coca Cola and Synagogue Marketing

yoav@negevdirect.com 07/16/2008

“The Jewish marketing discipline differs vastly from marketing Coca Cola, Apple Computers or The Matrix. It also differs in many ways from the marketing of other non-profit causes – because it’s about Jewish life.”…

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Social Networking for Non-Profits

yoav@negevdirect.com 07/15/2008

“It has to be said … that age plays a huge role in successful social networking. Trust the younger people in your organization, and give them the green light to move forward. They are…

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Is Direct Mail Dead? – Part II

yoav@negevdirect.com 07/09/2008

It seems to be the “in” thing these days say that direct mail is dying, technology is taking over and no one will ever want or need to open their mail box to get…

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Outstanding Customer Service Builds Your Business

yoav@negevdirect.com 07/03/2008

        It’s not often enough that we encounter great service and customer relations. So kudos, and the first “Negev Direct Award for Outstanding Customer Service†being presented to……(drum roll, please): Naomi…

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