How is BBYO different from B’nai B’rith. How is B’nai Brith different from Hillel?
If you work for any Jewish non-profit you need to know what sets your brand apart from the pack.
“What’s your brand?” asked Al Ries in an AdAge.com column. “If you can’t answer that question about your own brand in two or three words, your brand’s in trouble. That’s what differentiates a Hilton from a Hyatt, a Marriott, an Omni.”