“The Jewish marketing discipline differs vastly from marketing Coca Cola, Apple Computers or The Matrix. It also differs in many ways from the marketing of other non-profit causes – because it’s about Jewish life.”
for example…
“Marketing has been a taboo word in synagogue culture for a long time. It’s something businesses do”
“The taboo surrounding marketing arises from a basic misconception. Many nonprofit organizations think of marketing as crass commercialism. In fact, marketing can be better understood as a coherent expression of an organizations personality, in addition to its opportunities, resources and program offerings.”
– Gary Wexler,
From: Contact,The Journal of Jewish Life Network
From: Contact,The Journal of Jewish Life Network
The people who understand marketing to the Jewish community will know how to overcome this type of obstacle and succeed in reaching those people that are being asked to get involved.
Yoav