Surround Your Market 02/12/2008 "Need to Know" for Jewish non-profits
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Do you surround your market?

That is: are you reaching out in every possible way to your donors or buyers?

Marketing Guru Denny Hatch has written great piece on the marketing efforts of the “American Girl‚¬ company.

And here is a nifty little email that we received today from Stash Tea Company

It’s Chinese New Year and the 12-month cycle that began February 7th is the
Year of the Rat. Traditionally, the Chinese regard the rat as a protector and
sign of prosperity. Family gatherings, along with special foods and tea, also
mark this festive holiday.

Those born in the Year of the Rat work hard to achieve their goals and are
charming, passionate, charismatic, and practical. Other years of the Rat are
1912, 1924, 1936, 1948, 1960, 1972, 1984, and 1996.

Here at Stash Tea, we’re celebrating the Year of the Rat with some great offers!

You can now order our Peony Maze Covered Mug with Infuser for only $9.95, originally $13.

Offer available through March 15, 2008 while supplies last. In addition, we’re
offering our annual Chinese New Year 15% discount on our Yixing teaware (again,
through March 15, 2008 while supplies last.) Yixing (pronounced ee-shing)
teaware is made from the world’s only source of the unique, porous clay from the
Yixing region in China.

What a great idea! Stash Tea found an interesting, unusual, relevant and funny reason to contact their customers and get them to buy more tea and tea ware.

Are you like the people at Stash Tea: thinking of new, innovative, creative ways of being in touch with your customers?

You should be, because your competitors most certainly are.