Blog

Get Personal

yoav@negevdirect.com 03/24/2008

In a recent blog post entitled “Secret shortcut: personal vs. impersonal” Seth Godin says: “Form letters don’t work. Autographs do. Surly cashiers fail. Smiles from real people succeed. Humans like humans. They hate organizations.…

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Why We Give

yoav@negevdirect.com 03/10/2008

It seems simple, so simple in fact that it may get overlooked. According to Dr. Lenkowsky, Director of Graduate...

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Thoughts About Size

yoav@negevdirect.com 03/05/2008

Ever thought that your company or non-profit is just not big enough to be successful in today’s competitive market?...

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“Small” Donors

yoav@negevdirect.com 02/25/2008

Clinton built a top-down fund-raising operation that relied on a core group of donors to write checks early on...

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