Blog


Surround Your Market

yoav@negevdirect.com 02/12/2008

Do you surround your market? That is: are you reaching out in every possible way to your donors or...

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Is Direct Mail Dead?

yoav@negevdirect.com 02/04/2008

Not yet. That’s the short answer, but not the entire answer. Marketing Guru and all-around innovative thinker, Seth Godin...

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Money Trail

yoav@negevdirect.com 01/29/2008

Ever wonder where your donated money goes once you given to your favorite organization? Kol Hakavod to the creative...

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Successful Email Campaigns

yoav@negevdirect.com 01/22/2008

Email campaigns can be faster and less expensive than full on direct mail campaigns, but with that in mind...

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