Surround Your Market

david 02/12/2008

Do you surround your market? That is: are you reaching out in every possible way to your donors or buyers? Marketing Guru Denny Hatch has written great piece on the marketing efforts of the…

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Is Direct Mail Dead?

david 02/04/2008

Not yet. That’s the short answer, but not the entire answer. Marketing Guru and all-around innovative thinker, Seth Godin...

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Money Trail

Yoav Kaufman 01/29/2008

Ever wonder where your donated money goes once you given to your favorite organization? Kol Hakavod to the creative...

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Buy High, Sell Low

david 01/22/2008

It’s not what you should do, but if you are like most people, it probably is what you will...

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