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Camels are desert dwellers, Negev Direct is located in heart of the Negev in Israel. Camels can be well dressed, so are we. Camels can’t talk, but if they could they would be telling…
Read moreUntouched by Man. Until You Think It.
What’s remarkable about your product, or your organization, or for that matter, you? If you don’t think that it’s...
Read moreThoughts on Urgency
As a direct marketer I get a lot of last minute “urgent” business requests especially around our busy seasons....
Read moreBad Phone Karma
As I write this, I am sitting on the phone waiting for my next available personal service consultant from...
Read moreIs Fundraising a Priority?
Does your non-profit view fundraising as one of it’s primary missions? If not, it could be time to change...
Read moreWhat’s Next In Advertising and Marketing
I just viewed a very informative slide show by Paul Isakson on the future of marketing and advertising. I...
Read moreStyle Over Substance
I recently received what is possibly the worst email blast ever. It was from an organization calling itself the...
Read morePutting the Donor First: Blogging Edition
Has your non-profit taken the the next step and started posting to a blog? If so, do you find...
Read moreGet Personal
In a recent blog post entitled “Secret shortcut: personal vs. impersonal” Seth Godin says: “Form letters don’t work. Autographs...
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