Blog

Fundraising for the Long Term

Yoav Kaufman 02/05/2008

Chess is a great fundraising analogy. Are you only looking one move ahead or do you have the skills to see two, three or even four moves into the game? Usualy the player that…

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Is Direct Mail Dead?

david 02/04/2008

Not yet. That’s the short answer, but not the entire answer. Marketing Guru and all-around innovative thinker, Seth Godin...

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Money Trail

Yoav Kaufman 01/29/2008

Ever wonder where your donated money goes once you given to your favorite organization? Kol Hakavod to the creative...

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Buy High, Sell Low

david 01/22/2008

It’s not what you should do, but if you are like most people, it probably is what you will...

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