Blog

Direct Mail Fun Fact

yoav@negevdirect.com 06/18/2008

On June 10, 1902, in Chicago, window envelopes were first patented by the wonderfully named Americus F. Callahan. His patent described the windows as “holes†for looking at the paper inside, and he noted…

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“Amazing” new study!

yoav@negevdirect.com 06/18/2008

Don’t you just love those studies that state the obvious? I know I get a good laugh anytime I...

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Great Quotes

yoav@negevdirect.com 06/17/2008

Here are a couple Quotes regarding direct marketing that I really enjoyed reading. I found them on Denny Hatch’s...

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Technophile or Technophobe?

yoav@negevdirect.com 06/11/2008

“…if your are an organization professional, give this test to each and every staff member and consultant responsible for...

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Speedy (and Cheap) Delivery

yoav@negevdirect.com 06/05/2008

Wired Magazine compliments the U.S. Postal System… “It’s fun to complain about the mail, but look: You can send...

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Keep it Simple

yoav@negevdirect.com 06/02/2008

Does your non-profit or business have a web site, brochure, vision or mission statement that contains way too much...

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Israel’s State Bird

yoav@negevdirect.com 05/29/2008

The wait is over: after five long months of campaigning, the Hoopoe has beat out nine other finalists to...

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