Blog

Reasons to be Cautious Yet Optimistic

yoav@negevdirect.com 03/01/2010

More and more of the news I’m reading about the economy is positive for the first time in a while. Non-profits are slowly but surely beginning to hire staff again. We are also seeing…

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Purim Fun In Beersheva

yoav@negevdirect.com 02/28/2010

It’s Purim 5770 today in Beersheva as it is in most all of Israel and the Diaspora.  In honor...

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Who’s The Target Audience?

yoav@negevdirect.com 02/25/2010

Who should non-profits be targeting first for donations and membership offers? “Nonprofits should (first) be targeting people who have...

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That’s It?

yoav@negevdirect.com 02/18/2010

“The average consumer receives 24.7 pieces of mail per week. That’s the fourth straight year that shows a drop...

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Meetings

yoav@negevdirect.com 02/17/2010

You could sit in meetings all day or you could get some actual work done. Unfortunately we know way...

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Direct Mail “Quotes”

yoav@negevdirect.com 02/09/2010

Denny Hatch has been in the marketing industry 50+ years and I tend to think that he’s one of...

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