Profit and or donations are a necessary outcome, but how you get those dollars could be the difference between success and failure.
Are you building trust in your community, with your donors and with potential donors?
This Quote is a repost from the SVN blog
“Survival and profit are fine, but if you don’t have values or “higher purpose†at the heart of your business, you may be losing out in the battle for the hearts and minds of customers, suppliers and employees…
[Jason Fried] recently broadcast a 100-character challenge to his 24,000 Twitter followers: “What’s missing most from business today? Not sales. Not service. Not technology. Answer: A point of view. 
A company known for having a point of view and commitment to community generates a payback worth more than money: Trust.”
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Rick Spence in What do you stand for? [Financial Post]