Reasons to be Cautious Yet Optimistic
More and more of the news I’m reading about the economy is positive for the first time in a while. Non-profits are slowly but surely beginning to hire staff again. We are also seeing…
Read morePurim Fun In Beersheva
It’s Purim 5770 today in Beersheva as it is in most all of Israel and the Diaspora. Â In honor of the topsy-turvy nature of the holiday: remembering a serious crisis in Jewish history while…
Read moreWho’s The Target Audience?
Who should non-profits be targeting first for donations and membership offers? “Nonprofits should (first) be targeting people who have benefited from their services,†says Sargeant, whose latest book on the subject, “Fundraising: Principles and…
Read moreThat’s It?
“The average consumer receives 24.7 pieces of mail per week. That’s the fourth straight year that shows a drop in volume, a 5.7 percent drop compared to the heydays of 2005 and 2006 (which…
Read more“ZOA asks donors to avoid UC Irvine”
Group slams college chancellor who did not condemn anti-Semitic speech. From The Jpost.com 02.17.10 IRVINE, California — The Zionist Organization of America on Tuesday asked potential students and donors to the University of California,…
Read moreWhat’s Your Higher Purpose?
Profit and or donations are a necessary outcome, but how you get those dollars could be the difference between success and failure. Are you building trust in your community, with your donors and with…
Read moreFeatured Cause: United Against a Nuclear Iran
UANI Mission: “The prospect of a nuclear-armed Iran should concern every American and be unacceptable to the community of nations. Since 1979 the Iranian regime, most recently under President Mahmoud Ahmadinejad’s leadership, has demonstrated…
Read moreDirect Mail “Quotes”
Denny Hatch has been in the marketing industry 50+ years and I tend to think that he’s one of the foremost experts in the field of direct mail marketing. These are a few of…
Read moreThe Remarkably Generous American Jews of 2009
Slate’s annual top 60 list of the “largest American charitable contributions of the year” has been published and you can view the full 2009 list by clicking here. Ok, so none of the known…
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