Industry News


List Broker Vs. List Manager 08/01/2008

This is elementary stuff, but it is worth explaining. What’s the difference between a list broker and a list manager? Most people, and that includes some people working in this business, don’t really know.…

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Is Direct Mail Dead? – Part II 07/09/2008

It seems to be the “in” thing these days say that direct mail is dying, technology is taking over and no one will ever want or need to open their mail box to get…

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Negev Direct Makes Nextmark’s Top 50! 06/26/2008

Negev Direct has broken into the top 50 list managers for data card quality. In the category of “Top List Mangers For Data Card Quality (100 – 249 Titles)”, Negev Direct ranked #23 with…

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Direct Mail Fun Fact 06/18/2008

On June 10, 1902, in Chicago, window envelopes were first patented by the wonderfully named Americus F. Callahan. His patent described the windows as “holes†for looking at the paper inside, and he noted…

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Is Direct Mail Dead? 02/04/2008

Not yet. That’s the short answer, but not the entire answer. Marketing Guru and all-around innovative thinker, Seth Godin (see Seth’s Blog at ) thinks direct mail is dying. With all due respect…

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Finding the Best Jewish Lists 01/28/2008

1. Take a look at all the Jewish lists on the market at Negev Direct and search by category. If your organization is a social service organization try checking out all of the social…

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