List Broker Vs. List Manager
This is elementary stuff, but it is worth explaining. What’s the difference between a list broker and a list manager? Most people, and that includes some people working in this business, don’t really know.…
Read moreIs Direct Mail Dead? – Part II
It seems to be the “in” thing these days say that direct mail is dying, technology is taking over and no one will ever want or need to open their mail box to get…
Read moreNegev Direct Makes Nextmark’s Top 50!
Negev Direct has broken into the top 50 list managers for data card quality. In the category of “Top List Mangers For Data Card Quality (100 – 249 Titles)”, Negev Direct ranked #23 with…
Read moreDirect Mail Fun Fact
On June 10, 1902, in Chicago, window envelopes were first patented by the wonderfully named Americus F. Callahan. His patent described the windows as “holes†for looking at the paper inside, and he noted…
Read moreIs Direct Mail Dead?
Not yet. That’s the short answer, but not the entire answer. Marketing Guru and all-around innovative thinker, Seth Godin (see Seth’s Blog at https://sethgodin.typepad.com/ ) thinks direct mail is dying. With all due respect…
Read moreFinding the Best Jewish Lists
1. Take a look at all the Jewish lists on the market at Negev Direct and search by category. If your organization is a social service organization try checking out all of the social…
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