Fundraising Strategy

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Online Fundraising – Moving at Light Speed Ahead

yoav@negevdirect.com 05/18/2008

As we know, online fundraising is an important stream of income and a source of donor acquisition for many top notch Jewish Non-Profits. This DonorPowerBlog post highlights the fact that it will be getting…

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Branding 102

yoav@negevdirect.com 04/30/2008

Dan Brown is happily welcomed as our guest writer today. Dan’s posts on Jewish Philanthropy can be found on his informative blog https://ejewishphilanthropy.com/. Thanks Dan, we hope to see more of your posts on…

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Thoughts on Urgency

yoav@negevdirect.com 04/15/2008

As a direct marketer I get a lot of last minute “urgent” business requests especially around our busy seasons. I am always happy to help out any customer that needs my help regardless of…

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Is Fundraising a Priority?

yoav@negevdirect.com 04/01/2008

Does your non-profit view fundraising as one of it’s primary missions? If not, it could be time to change your priorities. This just in from Jeff Brooks on the Donor Power Blog… â€How is…

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Style Over Substance

yoav@negevdirect.com 03/31/2008

I recently received what is possibly the worst email blast ever. It was from an organization calling itself the Leadership Yeshiva Academy. What you see is a headline: “A Unique Yeshiva in ISRAEL, Be…

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Putting the Donor First: Blogging Edition

yoav@negevdirect.com 03/31/2008

Has your non-profit taken the the next step and started posting to a blog? If so, do you find yourself looking for readers and subscribers? The same fundraising principle that advocates putting the donor…

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Get Personal

yoav@negevdirect.com 03/24/2008

In a recent blog post entitled “Secret shortcut: personal vs. impersonal” Seth Godin says: “Form letters don’t work. Autographs do. Surly cashiers fail. Smiles from real people succeed. Humans like humans. They hate organizations.…

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Why We Give

yoav@negevdirect.com 03/10/2008

It seems simple, so simple in fact that it may get overlooked. According to Dr. Lenkowsky, Director of Graduate Programs at The Center on Philanthropy at Indiana University, the most importnat reason why we…

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Thoughts About Size

yoav@negevdirect.com 03/05/2008

Ever thought that your company or non-profit is just not big enough to be successful in today’s competitive market? Think again. Jason on Signal Vs. Noise found this great quote… If you think you…

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