The Key to Success
It’s easy to let an opportunity pass you by. My attitude is simple: You are always in the right place at the right time. But what are you doing about it? It could be…
Read moreGenerating Buzz: Post a YouTube Video
We’ve talked about how posting a video on youtube.com to promote your organization or cause is a good way to build word of mouth marketing. This video is a great example of how you…
Read moreDirect Mail Tip of the Day
Direct mail is a long term proposition. The clients who expect to make money or even break even the first, second or third mailing aren’t in touch with the D.M. reality. Direct mail is…
Read moreDirect Mail Tip of the Day
This tip is very, very simple and yet very often overlooked by most Jewish organizations! If someone takes the time and effort to donate to your organization either online, by telephone or by mail,…
Read more“Amazing” new study!
Don’t you just love those studies that state the obvious? I know I get a good laugh anytime I hear scientists proudly proclaim such well known truths like “smoking is dangerous to your health”…
Read moreGreat Quotes
Here are a couple Quotes regarding direct marketing that I really enjoyed reading. I found them on Denny Hatch’s “Business Common Sense” eNewsletter. I hope you will not only like them, but also be…
Read moreMobile Giving the Next (Big) Small Thing?
Could the next big thing in giving be Mobile giving – donating over a mobile device? This re-post from the Connection Cafe gives us a recent example of why mobile giving may be the…
Read moreDirect Mail Tip of the Day – 6.10.08
Can non-profits learn from companies who do business for profit? Melissa Busch, associate senior editor, for FundRaising Success writes the following on the Fundraising Succcess online Magazine “Behaving like a business can have some…
Read moreKeep it Simple
Does your non-profit or business have a web site, brochure, vision or mission statement that contains way too much information or is just too darn confusing? According to recent research, having too many options,…
Read moreDisaster Overload
There is a trend in giving that relates to the magnitude of the disaster that an organization is fundraising for. I tend to think that this holds true to some extent in the Jewish…
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