Business Strategy

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Good Graphic Design

yoav@negevdirect.com 05/13/2009

I recently received a promotional email for a new mailing list. It arrived headlined with the  image you see above. What feeling do you get when you look at it? Somebody jumping off of…

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Know Thyself (Israel Independence Day)

yoav@negevdirect.com 04/29/2009

We didn’t get the newspaper today. It wasn’t a mistake – today is Yom HaAtzmaut, Israel’s 61st birthday.  So as I ate my Honey Nut Cheerios this morning, I had to read yesterday’s edition of…

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CEOs – Pay at the Top

yoav@negevdirect.com 04/06/2009

Today’s NYTimes.com includes a telling breakdown of  today’s top paid CEO’s and their salaries from 2007 and 2008.  The chart also  includes the companies reported revenues from the same two years. Not surprisingly, many of the top CEOs salaries…

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The “old maxim” and the “new maxim”

yoav@negevdirect.com 03/03/2009

Love this nifty chart from Alexander Kjerulf’s website:Chief Happiness Officer Tired old maxim New maxim Failure is not an option Failure happens – deal with it The customer is always right Happy employees means…

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It’s the Little Things

yoav@negevdirect.com 02/10/2009

Today is election day in Israel. You may not have know that. It’s not making major news around the world. Kudos to Google, a company that never misses an opportunity to promote its products.…

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Google Online Ads Take Off in Israel!

yoav@negevdirect.com 01/26/2009

Google Israel had a sales turnover of $100 million in 2008, half from ads targeting the domestic market. Israeli advertisers spent $50 million on search-based advertising targeting the domestic market in Google Israel in…

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Blog “Quotes” – On Goals

yoav@negevdirect.com 01/26/2009

By Seth Godin from Seth’s Blog “It’s not stupid to have a stated goal of starting several ventures that will fail, or asking three stupid questions a week, or posting a blog post that…

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Seth Godin on social networking and small business

yoav@negevdirect.com 12/26/2008

Is social networking worthwhile for small businesses and non-profits? Yes and no. What is “worthwhile” networking vs. “superficial” networking? Seth Godin explains the difference between the two types of networking. Yoav

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“We Serve Customers Not the Economy”

yoav@negevdirect.com 12/17/2008

Ok, so maybe it’s easier to offer business advice when you’re a billionaire… at least if you’re a billionaire who’s name is not Bernie Madoff!! Mr. Eitan Werthheimer, Chairman of Israel’s Iscar company offers…

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