Business Strategy

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A Walk In The Woods Can Make You a Better…

yoav@negevdirect.com 10/29/2009

What would inspire someone to be a better fundraiser/CEO/Salesperson, etc.? How about a walk in the woods? If you need to re-charge the old battery and get the creative & inspirational juices flowing then…

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No Time for Facebook and Twitter?

yoav@negevdirect.com 10/01/2009

From the Wall Street Journal – Small Business Column – Oct 1st 2009 By SARAH E. NEEDLEMAN Entrepreneurs Hire Consultants to Promote Business on Social-Media Sites, but the Extra Cost Is Big Question. “Sylvester…

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Being of Service

yoav@negevdirect.com 09/30/2009

What email message do I write most often? I receive so many emails and spend much of my time in the office writing to clients and vendors. Much of our business involves problem solving.…

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Treat Everyone Like a Goldfish

yoav@negevdirect.com 08/18/2009

Gary V. the internet marketing guru and host of Wine Library TV on why you should treat your donors and customers like goldfish. Sounds fishy? Watch and learn from this 3 minute video to…

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Jewish Media Strategy for Dealing With a Down Economy

yoav@negevdirect.com 08/11/2009

Source: Jpost.com 8.11.09 Author:ZACK COLMAN “If the newspaper industry is undergoing economic natural selection, then Jewish newspapers might be the most fit for survival. Operating in the niche market of one of the most…

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Be Unique

yoav@negevdirect.com 06/09/2009

Tough times call for drastic measures. It seems to me like a lot of Jewish non-profits are tackling the same issues in the same ways. How far are you willing to go to stand…

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What’s So New About “All New”?

yoav@negevdirect.com 05/31/2009

David from the 37 Signals, Signal Vs Noise blog, makes a great point about overmarketing a product based on a factor that is often greatly irrelevant, and that is how “new” the product is.…

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Do You Have Permission?

yoav@negevdirect.com 05/19/2009

Marketing Guru Seth Godin’s seminal book, “Permission Marketing” has hit the ripe old age of 10. For a retrospective review of this classic, take a look at Ken Magil’s incisive article in Direct! If…

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