This quote could help explain why the Jewish community lags a little behind in following trends, including trends in social media and new fundraising application. What’s your 2 cents? We’d love to hear from…
Read moreThanks to eJewish Phialanthropy and our old friend and direct mail maven Chuck Pruitt for this interesting set of factoids on the “Email vs Snail Mail” debate. Fact: The growth of online fundraising is…
Read moreWhat parent wants their kid to be sleeping around on their couch and watching TV all year long?! This amazing banner ad by Massa brings together three main points in a very limited space:…
Read more“…it’s less about what’s raised online, but the ROI is more driven by how online marketing can enhance an existing direct response, events and major gift program through coordination and integration.” Vinay Bhagat Chairman,…
Read moreIt’s a good idea, but only if it’s done correctly. You absolutely don’t want to give someone so many choices that they get confused and lose interest, but a website that does a good…
Read moreWhat is the definition of philanthropy? This fun and heart warming video explores the notion of the concept of philanthropy through the eyes of givers and the average person on the street. “Co-produced by…
Read moreI used to just ignore the subject line when I wrote emails. Figured nobody reads them anyways, so why bother? But then I started noticing my own email reading behavior. And I discovered that…
Read moreNo, this is not a remake of Weird Al Yankovic’s remake (Just Eat It) of Michael Jackson’s Just Beat It. We just want you to digg it. Our blog posts, that is. Here’s how…
Read more“No matter what you’ve heard, direct mail and online are not mortal enemies. Street fights haven’t broken out about whether a non-machinable flat can trounce a green “donate now†button – yet. Actually, direct mail and…
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