Direct Mail Costs and Concerns
Mailers had 2 postage increases in 2021 and more on the horizon. What are some good ways for them to keep costs under control from your POV? Morgan DiGiorgio : Well, I think it’s all…
Read moreWord Counts
“According to statistics from the Who’s Mailing What!’ database, the word count in #directmail they’ve tracked has declined by 62%. Yes — you read that correctly.” “Why is this happening? Some of the trend can be…
Read more3 Amazing Design Resources for Your Small Business or Non-Profit
3 amazing design resources for your small business: Canva, Tailor Brands & Gimmio 5-10 years ago we’d have had to pay a graphic designer big $$$ to design a new company logo, email signatures, social banners &…
Read moreGuest Post: 99% failure in direct mail fundraising?
When I first realized that being a fundraiser meant doing a lot more than writing fundraising copy, I started paying close attention to response data. One day, I thought I’d uncovered a major…
Read moreDirect Mail in the Time of Corona is Working Well
I've been hearing from consultants we work with in the industry & from Jewish non-profits themselves that direct mail in the time of Corona is working well. In fact, better than usual since most…
Read moreFLAME – Facts & Logic About the Middle East is a NEW Negev Direct Managed List
NEWLY MANAGED NEGEV DIRECT MARKETING LIST: FLAME – Starting today Facts & Logic About the Middle East is a Negev Direct Marketing manged list! We look forward to working with FLAME to bring them…
Read moreEmail Can Turn Subscribers Into Donors
Almost 4 billion people worldwide use email. It has become a very effective method for keeping supporters informed, building brand awareness, mobilizing people to join advocacy efforts and yes, fundraising. Email can turn subscribers into…
Read moreThe Negev Direct Blog Celebrates 12 Years of Bringing You Content
January 2008 – January 2020 Please join us in celebrating 12 years of blogging about Jewish fundraising, marketing, direct mail, email and business strategy. We look forward to hearing from you soon. Chana, David…
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