“Need to Know” for Jewish non-profits

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The Secret Sauce Behind Direct Mail’s Resurgence (Re-Post)

yoav@negevdirect.com 05/06/2019

As the direct marketing community remembers industry pioneer Lester Wunderman following his recent passing, it’s timely to note how direct marketing, and direct mail especially, continue to drive new revenue for brands. Integrated with new…

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Congrats! Mazal Tov!

yoav@negevdirect.com 05/02/2018

This month marks the 13th year our VP, Yoav Kaufman has worked with us here at Negev Direct Marketing! Happy “Bar Mitzvah”, Yoav! Now, on to year 14! Negev Direct was founded by David…

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Direct Mail & Millennials

yoav@negevdirect.com 10/24/2017

The fact is, snail mail is now a novelty for younger generations, a novelty they enjoy. Think about it. These individuals have spent their entire life being exposed to virtually nothing but digital advertisements. So…

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Top 5 Reasons to Use Direct Mail

yoav@negevdirect.com 08/10/2017

Top 5 reasons to use direct mail: 1. Direct mail reaches a potential buyer or donor in a personal, meaningful way. Direct mail gives you more time and space with your customer/donor. Direct mail…

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