Congrats! Mazal Tov!
This month marks the 13th year our VP, Yoav Kaufman has worked with us here at Negev Direct Marketing! Happy “Bar Mitzvah”, Yoav! Now, on to year 14! Negev Direct was founded by David…
Read moreDirect Mail & Millennials
The fact is, snail mail is now a novelty for younger generations, a novelty they enjoy. Think about it. These individuals have spent their entire life being exposed to virtually nothing but digital advertisements. So…
Read moreTop 5 Reasons to Use Direct Mail
Top 5 reasons to use direct mail: 1. Direct mail reaches a potential buyer or donor in a personal, meaningful way. Direct mail gives you more time and space with your customer/donor. Direct mail…
Read moreNP Tech Alert: One-Click Donations for Charity on Your Phone
Do you find the donation process from your cell phone frustrating? Us too. A new startup called Pocket Cause aims to iron out the whole mobile donation process. We for one hope the idea…
Read moreNew List: Negev Direct Jewish Demographic Database – U.S. Cell Phones
297,000+ cell phone numbers of potential Jewish donors, buyers and subscribers in the U.S.. Need to reach your target audience on the phone they’re around the most? This list gives you access to cell…
Read moreGuest Post: “Direct Mail’s Death Rumors are Greatly Exaggerated (but by whom?)”
I’ve been following Jim Gilbert of Gilbert Direct @gilbertdirect on Twitter for some time. His latest article caught my eye since it’s a question in the back of my mind and I think one that’s on…
Read moreGmail’s Inbox Changes and The Possible Effects on Email Marketing Campaigns
If you have Gmail you’ve noticed recently that there has been some changes. Instead of getting all your mail to one inbox your mail is now separated into three categories: Primary, Social and Promotions.…
Read moreFreshly Updated Jewish Email Lists for Your Nonprofit’s Next Fundraising Campaign
It’s looking more like online giving is taking off. A recent Philanthropy.com article says that online donations rose 14% last year alone. The Big Boom in Online Giving: https://philanthropy.com/article/The-Big-Boom-in-Online-Giving/139965/ “(Online) Donations rose 14 percent…
Read moreRethinking How We Think About Fundraising
“We do not want our generations epitaph to read ‘we kept charity overhead low’” – Dan Pallotta
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