“Need to Know” for Jewish non-profits


Free List Industry White Paper

Yoav Kaufman 05/25/2011

While mailing lists are the lifeblood of direct mail marketing campaigns, the data acquisition process is outmoded.  NextMark, our favorite source for list information, commissioned research to better understand the core issues related to…

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The Power of the Brand

Yoav Kaufman 05/16/2011

Facebook is tremendously popular in Israel. Check out the statistics  here. Almost half of the county uses Facebook. And if you want further proof of popularity, here it is: Ha’aaretz reports that Lior and Vardit…

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Meanwhile, In Beersheva…

Yoav Kaufman 05/05/2011

  Ben-Gurion University researcher Alberto Bilenca, Ph.D., has been awarded a prestigious grant from the Bill & Melinda Gates Foundation.  Dr. Bilenca has developed a fast, low-cost device to accurately diagnose malaria in the field without having to draw…

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Salons for the Savvy Organization

Yoav Kaufman 03/29/2011

Today’s eJewish Philanthropy features an article by Susan Weidman Schneider, one of Lilith Magazines founders, on the concept on Salons. She writes…Salons, popular among intellectually curious and avant-garde Jewish women from the eighteenth century onward,…

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Negev Direct Marketing – 20 Years of Excellence

Yoav Kaufman 03/28/2011

This year is Negev Direct’s 20th year in business! That’s 20 years of providing excellent service for our clients direct mail, email and telemarketing campaigns. As part of our celebration, we created a new version…

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Israel First to Set Up Field Hospital In Japan

Yoav Kaufman 03/21/2011

  This is a photograph of   Minami-sanriko, a fishing village in Northern Japan. Or what’s left of it. It’s now the site of the first foreign field hospital set up to aid the survivors of…

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NextMark’s Mailing List Search Tool

Yoav Kaufman 02/21/2011

Repost from the Nextmark blog about the Nextmark list search tool. Looking for postal lists for your next marketing campaign?  The Nextmark list search feature is a good place to start. “There’s big demand…

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