Word Counts

yoav@negevdirect.com 02/01/2022 "Need to Know" for Jewish non-profits, DM Case Study, Fundraising Strategy
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“According to statistics from the Who’s Mailing What!’ database, the word count in #directmail they’ve tracked has declined by 62%. Yes — you read that correctly.”

“Why is this happening? Some of the trend can be credited to shorter attention spans. People read less and rely more on images. Higher postage and paper costs also require focusing on essential #copy.”