Direct Mail Costs and Concerns
Mailers had 2 postage increases in 2021 and more on the horizon. What are some good ways for them to keep costs under control from your POV? Morgan DiGiorgio : Well, I think it’s all…
Read moreWord Counts
“According to statistics from the Who’s Mailing What!’ database, the word count in #directmail they’ve tracked has declined by 62%. Yes — you read that correctly.” “Why is this happening? Some of the trend can be…
Read moreDirect Mail in the Time of Corona is Working Well
I've been hearing from consultants we work with in the industry & from Jewish non-profits themselves that direct mail in the time of Corona is working well. In fact, better than usual since most…
Read moreDirect Mail vs. Email Invoices
Case Study: Direct Mail vs. Email Invoices. An electric utility used the Danish Post test methodology to prove that it would be paid faster and at less expense using paper invoices rather than digital…
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