DM Case Study

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Direct Mail Costs and Concerns

negevadmin 02/16/2022

Mailers had 2 postage increases in 2021 and more on the horizon. What are some good ways for them to keep costs under control from your POV? Morgan DiGiorgio : Well, I think it’s all…

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Word Counts

negevadmin 02/01/2022

“According to statistics from the Who’s Mailing What!’ database, the word count in #directmail they’ve tracked has declined by 62%. Yes — you read that correctly.” “Why is this happening? Some of the trend can be…

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Direct Mail vs. Email Invoices

Yoav Kaufman 07/23/2014

Case Study: Direct Mail vs. Email Invoices. An electric utility used the Danish Post test methodology to prove that it would be paid faster and at less expense using paper invoices rather than digital…

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