Thanks to Direct Magazine for this interesting bit about online ad campaigns. The impact of online advertising campaigns is significantly greater than a typical .10% click through rate would suggest, according to research data…
Read moreDo Jews in America tend to give to Jewish causes before they give to secular ones? Not exactly says a recent report on Mega Gifts by the Institute for Jewish and Community Research. This…
Read moreThis JPost.com headline caught my attention this morning: “JGooders seeks Jewish philanthropy revolution.” JGooders is a new “on-line philanthropic arena that’s relevant to this global generation.” The biggest [Jewish] organizations understand that this is…
Read moreNow that the 2008 presidential election is finally over, we can take a deep breath, step back and ask ourselves “what can non-profits learn from both candidates campaigns?” So here we go… I present…
Read moreI just read this very transparent list of America’s top donors from 2000-2007 and thought our readers would be just as interested as I was to see the list. I was just as surprised…
Read moreDan G. Blair, Chairman of the Postal Regulatory Commission, offers his insider prognostication on future postal rate increses: “It appears that the average increase for each class of mail will be approximately 5%. The…
Read moreThanks to Denny Hatch for his recent post from “Marty Edelston’s Idea Factory: Everyone must be part of the quest for revenue.” In my opinion, these management techniques apply equally, if not more, to…
Read more“Make sure donors who do withdraw their support for economic reasons are still communicated with and are being shown appreciation. Most will return IF ASKED when times get better.” Dan Brown, from: The ejewishphilanthropy…
Read more“Nonprofits with missions based on religious foundations face special challenges, and the fact that they answer to the Higher Power can work both for an against them.” “Faith is a powerful thing. It can…
Read more“Religious donors are the most faithful donors out there; their long-term value is much greater than those that give to other organizations.“ John Kehoe, founder and president of Trinity Direct, a list brokerage and…
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