“Itu2019s Not What You do, Itu2019s What You do After That”
“It’s not what you do, it’s what you do after that I am very worried that people are scared to try new things and not trying to push the envelope these days because they…
Read moreDo You Have Permission?
Marketing Guru Seth Godin’s seminal book, “Permission Marketing” has hit the ripe old age of 10. For a retrospective review of this classic, take a look at Ken Magil’s incisive article in Direct! If…
Read moreWebsite Checklist for Nonprofits
Nu? How’s your website?  It’s one of your most powerful marketing tools out there. How effectively is it working for YOU? Nonprofit Marketing Guide has a great 10-point checklist for evaluating your own website.…
Read moreLinguistic Marketing
I just bought, “The Secret Life of Words: How English Became English“. English books are expensive in Israel, but this one was on sale so I pounced on it. (Hmmm, an English book that’s…
Read moreBlog + Linked In = Blog Link
This gets my vote for cool application of the day. I’m sure its been out for a while but I just found it a minute ago. Heck, I’m probably the last one to know about…
Read moreNextMark Releases 1Q09 Data Card Quality Report
Nextmark’s 1st Quarter 2009 data card ranking are out! Here’s how Negev Direct Marketing’s data cards stacked up to the competition… – Negev Direct’s average data card score is 95.1% out of 100%. – Negev Direct…
Read moreSummer Postage Sale?
Thanks to Direct! for this breaking story… The U.S. Postal Service has offered more details on its proposed summer postage rollback — including who is eligible and how discounts will be calculated — according to…
Read moreCEOs – Pay at the Top
Today’s NYTimes.com includes a telling breakdown of  today’s top paid CEO’s and their salaries from 2007 and 2008.  The chart also  includes the companies reported revenues from the same two years. Not surprisingly, many of the top CEOs salaries…
Read moreTweet yourself to a new job
With jobs few and far between these days and more and more people on the hunt for a job, now’s a great time to get *networked* on the all the social media sites (that…
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