5 Easy Pieces
Thanks to Denny Hatch for his recent post from “Marty Edelston’s Idea Factory: Everyone must be part of the quest for revenue.” In my opinion, these management techniques apply equally, if not more, to…
Read moreKnow your Brand
How is BBYO different from B’nai B’rith. How is B’nai Brith different from Hillel? If you work for any Jewish non-profit you need to know what sets your brand apart from the pack. “What’s…
Read moreInnovators or Imitators?
I believe it was direct marketing guru Denny Hatch who advised anyone wanting to succeed in direct mail to “steal smartâ€. And Denny was right. People in direct marketing are always checking out the…
Read moreAn Old Saying in Texas
Mistakes, everyone makes them.No, that’s not the old saying, keep reading. The typical reaction I see when someone makes a mistake is to deflect the blame onto someone else or to get defensive towards…
Read moreAre Meetings Really That Necessary?
We don’t like to hold a lot of unnecessary meetings at our company. We have always thought that most things we need to get done can be discussed informally and get done faster without…
Read moreThe Straight Answer
Yesterday, while working with a client on an email marketing campaign I was part of the following conversation: Client: Can you guarantee me that the email delivery system being used can omit my previous…
Read moreThoughts on Urgency
As a direct marketer I get a lot of last minute “urgent” business requests especially around our busy seasons. I am always happy to help out any customer that needs my help regardless of…
Read moreBad Phone Karma
As I write this, I am sitting on the phone waiting for my next available personal service consultant from a well-know website registration company to answer my call. Luckily I have a Panasonic 4-line…
Read moreThoughts About Size
Ever thought that your company or non-profit is just not big enough to be successful in today’s competitive market? Think again. Jason on Signal Vs. Noise found this great quote… If you think you…
Read moreCreating Authentic Connections
Imagine directly connecting your donors to those who actually benefit from their donations! Kiva.org CEO Matt Flannery has done Just That. Kiva the first Web site to let anyone with a PayPal account donate,…
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