“The Jewish marketing discipline differs vastly from marketing Coca Cola, Apple Computers or The Matrix. It also differs in many ways from the marketing of other non-profit causes – because it’s about Jewish life.”…
Read more“It has to be said … that age plays a huge role in successful social networking. Trust the younger...
Read moreThe JPost.com just published an article about Jewish assimilation and intermarriage and their possible effects on Donations to Jewish...
Read moreLeo Burnett (1891 – 1971)Created his own ad agency in Chicago in 1935. He was know for his creative...
Read more“Blogs and wikis and widgets, etc. ARE super cool, but in the end of the day they’re just TOOLS...
Read moreIt seems to be the “in” thing these days say that direct mail is dying, technology is taking over...
Read moreIt’s easy to let an opportunity pass you by. My attitude is simple: You are always in the right...
Read moreIt’s not often enough that we encounter great service and customer relations. So kudos, and...
Read moreWe’ve talked about how posting a video on youtube.com to promote your organization or cause is a good way...
Read moreAre you registered as a 501(c)3 non-profit organization in the U.S.? If you are and you do any sort...
Read more