Welcome Back
Probably a lot of you have felt the absence of Yoav Kaufman from our offices over the past two weeks. I know I have. Yoav is not on a only a first-rate list manager…
Read moreInnovators or Imitators?
I believe it was direct marketing guru Denny Hatch who advised anyone wanting to succeed in direct mail to...
Read moreChoosing A List Broker
Some quick tips on what to look for in a list broker: Experience: Do they have it? Do they...
Read moreCopywiritng for Direct Mail Letters
The direct mail letter is geared to a highly specific audience and serves a very specific task. In a...
Read moreRenting Your List Out
It’s always nice to make money. And making money is the point of renting out your list. While list...
Read moreDenny Hatch Quote
“An old marketing axiom states that, if you start talking about your competition, people will start focusing on the...
Read moreChoosing Lists
In a perfect world, choosing the right lists would be easy. But it’s not a perfect world. There are...
Read moreRentals vs. Exchanges
List rentals are the one time-use of a list at a set fee (also know as the base price)....
Read moreList Broker Vs. List Manager
This is elementary stuff, but it is worth explaining. What’s the difference between a list broker and a list...
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