Are You Addicted?
I just got back from two and half weeks of vacationing in Brazil and had an amazing time. I think I checked my email a total of two times the entire two and a…
Read moreBack to Basics – Package Design
Don’t let BPD – Bad Package Design – ruin your mailing. When the writing is done you are going...
Read moreBack To Basics – Writing
If there is one element in the direct marketing fundraising process that is worth spending extra time and money...
Read moreWelcome Back
Probably a lot of you have felt the absence of Yoav Kaufman from our offices over the past two...
Read moreInnovators or Imitators?
I believe it was direct marketing guru Denny Hatch who advised anyone wanting to succeed in direct mail to...
Read moreChoosing A List Broker
Some quick tips on what to look for in a list broker: Experience: Do they have it? Do they...
Read moreCopywiritng for Direct Mail Letters
The direct mail letter is geared to a highly specific audience and serves a very specific task. In a...
Read moreRenting Your List Out
It’s always nice to make money. And making money is the point of renting out your list. While list...
Read moreDenny Hatch Quote
“An old marketing axiom states that, if you start talking about your competition, people will start focusing on the...
Read more