Back to Basics – Package Design
Don’t let BPD – Bad Package Design – ruin your mailing. When the writing is done you are going to need an outstanding graphic artist with direct mail and print experience. They can bring…
Read moreBack To Basics – Writing
If there is one element in the direct marketing fundraising process that is worth spending extra time and money...
Read moreWelcome Back
Probably a lot of you have felt the absence of Yoav Kaufman from our offices over the past two...
Read moreInnovators or Imitators?
I believe it was direct marketing guru Denny Hatch who advised anyone wanting to succeed in direct mail to...
Read moreChoosing A List Broker
Some quick tips on what to look for in a list broker: Experience: Do they have it? Do they...
Read moreCopywiritng for Direct Mail Letters
The direct mail letter is geared to a highly specific audience and serves a very specific task. In a...
Read moreRenting Your List Out
It’s always nice to make money. And making money is the point of renting out your list. While list...
Read moreDenny Hatch Quote
“An old marketing axiom states that, if you start talking about your competition, people will start focusing on the...
Read moreChoosing Lists
In a perfect world, choosing the right lists would be easy. But it’s not a perfect world. There are...
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