Data processing and specifically the merge/purge process remains a mystery even to many long-time direct marketers. Here’s the skinny: You need this service and it is the most cost-effective part of the direct mail…
Read moreI just got back from two and half weeks of vacationing in Brazil and had an amazing time. I...
Read moreDon’t let BPD – Bad Package Design – ruin your mailing. When the writing is done you are going...
Read moreIf there is one element in the direct marketing fundraising process that is worth spending extra time and money...
Read moreProbably a lot of you have felt the absence of Yoav Kaufman from our offices over the past two...
Read moreI believe it was direct marketing guru Denny Hatch who advised anyone wanting to succeed in direct mail to...
Read moreSome quick tips on what to look for in a list broker: Experience: Do they have it? Do they...
Read moreThe direct mail letter is geared to a highly specific audience and serves a very specific task. In a...
Read moreIt’s always nice to make money. And making money is the point of renting out your list. While list...
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