“The average consumer receives 24.7 pieces of mail per week. That’s the fourth straight year that shows a drop in volume, a 5.7 percent drop compared to the heydays of 2005 and 2006 (which registered 26.2 pieces of mail per week). Of course, this also means there’s less of a crowd to stand out in (if you’re doing a direct mail marketing campaign).”
Source:Studies Show Direct Mail Healthier than Expected
by Ethan Boldt, editor-in-chief
