Join Our Networks
I just put the finishing touches on a “join our networks” button for the NegevDirect.com website and also for this blog (with much needed help from our trusty web designer… thanks Jamie)! With just a few…
Read moreFundraising “Quote”
“Given the developments of 2008, it’s clear that nonprofits will, increasingly, leverage the power of relationships (through social media, e-mail, in-person requests, text messaging and more) to spark action around issues using new technologies.…
Read moreGoogle Online Ads Take Off in Israel!
Google Israel had a sales turnover of $100 million in 2008, half from ads targeting the domestic market. Israeli advertisers spent $50 million on search-based advertising targeting the domestic market in Google Israel in…
Read moreBlog Quote
“In terms of straight out fundraising, the usage numbers [for social-networking sites] just aren’t there today, especially when looked at in the context of how most folks actually use the sites. In 2009, I can think…
Read moreWhy your non-profit should be blogging
“…blogging is one of the most affordable online marketing tactics to acquire new business (or donors).” -Compendium Blogware CEO & Co-Founder Chris Baggott
Read moreSeth Godin on social networking and small business
Is social networking worthwhile for small businesses and non-profits? Yes and no. What is “worthwhile” networking vs. “superficial” networking? Seth Godin explains the difference between the two types of networking. Yoav
Read moreHow Many Hours Does Social Media Take?
A recent study by The University of Massachusetts Dartmouth’s Center for Marketing Research showed that: “Seventy-five percent of the charitable organizations studied are using some form of social media including blogs, podcast message boards, social networking, video…
Read moreCounting Clicks
Thanks to Direct Magazine for this interesting bit about online ad campaigns. The impact of online advertising campaigns is significantly greater than a typical .10% click through rate would suggest, according to research data…
Read moreAnother Jewish Philanthropy Revolution?
This JPost.com headline caught my attention this morning: “JGooders seeks Jewish philanthropy revolution.” JGooders is a new “on-line philanthropic arena that’s relevant to this global generation.” The biggest [Jewish] organizations understand that this is…
Read moreWhat Your Name Says About You
“As a social media strategist, I find it hard to believe that the names of some Web 2.0 companies don’t play a large part in the traditional marketer’s distrust/leeriness/general dismissal of new media. When…
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