Tech

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Don’t Believe the Hype

yoav@negevdirect.com 10/30/2008

“Social Media, as we all know, has gotten a TON of hype in the last few years. But with the hype, has come a lot of misconceptions about the tools. In many cases, I…

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GPS Logger Tracks Your Mail

yoav@negevdirect.com 10/29/2008

By Charlie SorrelApril 25, 2008 Wired.com The GPS mail logger tracks itself. The idea is that you slide it into an envelope to discover why your mail is being delayed. The logger can be…

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Are You Addicted?

yoav@negevdirect.com 09/16/2008

I just got back from two and half weeks of vacationing in Brazil and had an amazing time. I think I checked my email a total of two times the entire two and a…

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Social Networking for Non-Profits

yoav@negevdirect.com 07/15/2008

“It has to be said … that age plays a huge role in successful social networking. Trust the younger people in your organization, and give them the green light to move forward. They are…

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Generating Buzz: Post a YouTube Video

yoav@negevdirect.com 07/03/2008

We’ve talked about how posting a video on youtube.com to promote your organization or cause is a good way to build word of mouth marketing. This video is a great example of how you…

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How Facebook Lost my Online Donation

yoav@negevdirect.com 06/15/2008

I just tried to give some money to the “Friends of the IDF” cause on Facebook. Bad Idea. I actually wound up donating my hard earned money not on Facebook, but to World Jewish…

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Mobile Giving the Next (Big) Small Thing?

yoav@negevdirect.com 06/12/2008

Could the next big thing in giving be Mobile giving – donating over a mobile device? This re-post from the Connection Cafe gives us a recent example of why mobile giving may be the…

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Technophile or Technophobe?

yoav@negevdirect.com 06/11/2008

“…if your are an organization professional, give this test to each and every staff member and consultant responsible for your marketing and PR efforts. If you are a lay leader, give the test to…

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