Copywiritng for Direct Mail Letters

web3D_offcesups 08/12/2008

The direct mail letter is geared to a highly specific audience and serves a very specific task. In a direct mail letter you need to tell a story about your organization and let the…

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Coca Cola and Synagogue Marketing

web3D_offcesups 07/16/2008

“The Jewish marketing discipline differs vastly from marketing Coca Cola, Apple Computers or The Matrix. It also differs in many ways from the marketing of other non-profit causes – because it’s about Jewish life.”…

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Leo Burnett Quotes

web3D_offcesups 07/13/2008

Leo Burnett (1891 – 1971)Created his own ad agency in Chicago in 1935. He was know for his creative approach to advertising. Here is a collection of some of his more well know quotes…

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You’re Always On

web3D_offcesups 05/18/2008

Guest post from the eJewishPhilanthropy Blog Otherwise known as: Everything You Need to Know About Networking (The major summer conference season begins this week. A perfect opportunity to ‘recycle’ a post from a few…

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Untouched by Man. Until You Think It.

web3D_offcesups 04/16/2008

What’s remarkable about your product, or your organization, or for that matter, you? If you don’t think that it’s worth the effort to find out, this story may change your mind. In the March…

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What’s Next In Advertising and Marketing

web3D_offcesups 03/31/2008

I just viewed a very informative slide show by Paul Isakson on the future of marketing and advertising. I think that it’s really a “must see” for those wanting to get a sneek peek…

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Surround Your Market

web3D_offcesups 02/12/2008

Do you surround your market? That is: are you reaching out in every possible way to your donors or buyers? Marketing Guru Denny Hatch has written great piece on the marketing efforts of the…

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