Know Thyself (Israel Independence Day)
We didn’t get the newspaper today. It wasn’t a mistake – today is Yom HaAtzmaut, Israel’s 61st birthday. So as I ate my Honey Nut Cheerios this morning, I had to read yesterday’s edition of…
Read moreVideo – Shift in Marketing Reality
Scholz & Friends: “Dramatic shift in marketing reality” – aka “A short history of marketing” … from Michael Reissinger on Vimeo.
Read moreTechnopaigning and the Beersheva Elections of 2008
If you live in Israel like I do, you can’t help but notice that local elections are being held today all around our fine country. Here are some hints that I casually observed while…
Read moreCopywiritng for Direct Mail Letters
The direct mail letter is geared to a highly specific audience and serves a very specific task. In a direct mail letter you need to tell a story about your organization and let the…
Read moreCoca Cola and Synagogue Marketing
“The Jewish marketing discipline differs vastly from marketing Coca Cola, Apple Computers or The Matrix. It also differs in many ways from the marketing of other non-profit causes – because it’s about Jewish life.”…
Read moreLeo Burnett Quotes
Leo Burnett (1891 – 1971)Created his own ad agency in Chicago in 1935. He was know for his creative approach to advertising. Here is a collection of some of his more well know quotes…
Read moreYou’re Always On
Guest post from the eJewishPhilanthropy Blog Otherwise known as: Everything You Need to Know About Networking (The major summer conference season begins this week. A perfect opportunity to ‘recycle’ a post from a few…
Read moreUntouched by Man. Until You Think It.
What’s remarkable about your product, or your organization, or for that matter, you? If you don’t think that it’s worth the effort to find out, this story may change your mind. In the March…
Read moreWhat’s Next In Advertising and Marketing
I just viewed a very informative slide show by Paul Isakson on the future of marketing and advertising. I think that it’s really a “must see” for those wanting to get a sneek peek…
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