Marketing Tips from the Inc. 5000 Conference
“Zingerman’s founder Ari Weinzweig and other top entrepreneurs at this year’s Inc. 500 Conference offer their marketing secrets.” By Inc. Staff | Dec 16, 2009
Read moreBad Marketing
We’ve all seen it. But every once in a while a particularly egregious example crosses our desk. So let’s learn a lesson from someone else’s mistake. Let’s say that you are about to launch…
Read moreThe Passover Blog
Is Coca Cola Kosher? Is it Kosher for Passover? The answer to both questions is yes, thanks to the late Rabbi Tobias Geffen. Born in Kovno Lithuania, he ended up in Atlanta by way…
Read moreGreat Product Copy – Part 1
This is a post from my new blog https://negevwriting.blogspot.com/ that I thought would be particularly relevant for the Jewish Donor Blog audience. Enjoy! Ever pick up a product you’ve never heard of, read the…
Read moreAmazing Banner Ad Marketing by Massa
What parent wants their kid to be sleeping around on their couch and watching TV all year long?! This amazing banner ad by Massa brings together three main points in a very limited space:…
Read moreMarketing “Quote”
“Is marketing an art or a science?” “It’s both, and that’s the problem.” “Some marketers are scientists. They test and measure. They do the math. They understand the impact of that spend in that…
Read moreDo You Have Permission?
Marketing Guru Seth Godin’s seminal book, “Permission Marketing” has hit the ripe old age of 10. For a retrospective review of this classic, take a look at Ken Magil’s incisive article in Direct! If…
Read moreLinguistic Marketing
I just bought, “The Secret Life of Words: How English Became English“. English books are expensive in Israel, but this one was on sale so I pounced on it. (Hmmm, an English book that’s…
Read moreReligion and Marketing
Was John Wesley a marketing guru? I never met the guy, so I have no clue. But I CAN tell you that his followers seem to be doing a pretty good job. Â Here’s an…
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