Marketing

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The Passover Blog

web3D_offcesups 03/25/2010

Is Coca Cola Kosher? Is it Kosher for Passover? The answer to both questions is yes, thanks to the late Rabbi Tobias Geffen. Born in Kovno Lithuania, he ended up in Atlanta by way…

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Great Product Copy – Part 1

web3D_offcesups 06/28/2009

This is a post from my new blog https://negevwriting.blogspot.com/ that I thought would be particularly relevant for the Jewish Donor Blog audience. Enjoy! Ever pick up a product you’ve never heard of, read the…

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Amazing Banner Ad Marketing by Massa

web3D_offcesups 06/24/2009

What parent wants their kid to be sleeping around on their couch and watching TV all year long?! This amazing banner ad by Massa brings together three main points in a very limited space:…

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Marketing “Quote”

web3D_offcesups 06/07/2009

“Is marketing an art or a science?” “It’s both, and that’s the problem.” “Some marketers are scientists. They test and measure. They do the math. They understand the impact of that spend in that…

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Do You Have Permission?

web3D_offcesups 05/19/2009

Marketing Guru Seth Godin’s seminal book, “Permission Marketing” has hit the ripe old age of 10. For a retrospective review of this classic, take a look at Ken Magil’s incisive article in Direct! If…

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Linguistic Marketing

web3D_offcesups 05/13/2009

I just bought, “The Secret Life of Words: How English Became English“. English books are expensive in Israel, but this one was on sale so I pounced on it. (Hmmm, an English book that’s…

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Religion and Marketing

web3D_offcesups 05/11/2009

Was John Wesley a marketing guru? I never met the guy, so I have no clue. But I CAN tell you that his followers seem to be doing a pretty good job.  Here’s an…

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Know Thyself (Israel Independence Day)

web3D_offcesups 04/29/2009

We didn’t get the newspaper today. It wasn’t a mistake – today is Yom HaAtzmaut, Israel’s 61st birthday.  So as I ate my Honey Nut Cheerios this morning, I had to read yesterday’s edition of…

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